What Font Does Amazon Use?




What Fonts Does Amazon Use

Amazon Ember

The corporate font that Amazon uses is a unique font called Amazon Ember. As a part of Amazon’s brand, Amazon Ember is a sans-serif font that was specially designed for them by Dalton Maag.

This font first made its appearance on the Kindle Oasis and has since become the brand font for all Amazon products and services, including Amazon Alexa, and is used on their shopping website and apps, playing an important role in their identity and brand recognition.

It’s not just a font, it’s a significant part of the user interface, or UI, contributing to the user experience.

Amazon Font Generator

Characteristics of Amazon Font

Amazon Font

The Amazon Ember font conveys simplicity and charm, bringing an instant personality to the Amazon brand. It comprises Amazon Ember Light and Amazon Ember Bold, providing different weights for varying uses. The Amazon Ember Bold font is used for subheads and calls to action in the body copy of Amazon’s marketing materials. At the same time, the lighter version, Amazon Ember Light, lends itself well to the Amazon Echo brand personality. 

One of the greatest aspects of this font family is its readability across all screen sizes. The font was designed to provide clear readability on all screens—from large screens to tiny mobile screens. Amazon Ember Display Light is used for headlines, while Amazon Ember Bold is used for subheads. Body copy is primarily set in Amazon Ember Light. 

Given its versatility and legibility, even at small sizes, the Amazon Ember font has become the master brand font for all Amazon products. This unified identity, designed specifically for Amazon, communicates a consistent visual language that connects all of Amazon’s products and services, from e-commerce to cloud computing.

Alternatives to Amazon Font

Some popular sans-serif fonts that can be used as alternatives include:

These fonts are also known for their clarity and legibility, making them excellent choices for UI design.

“In branding, a typeface embodies the brand’s soul. Amazon’s choice of fonts speaks volumes about clarity and efficiency, showcasing attention to detail and user experience.”

Alex Johnson, Typeface Expert

What Font Does Amazon Use in Logo?

Amazon uses different typography across its platforms and services. But the logo font Amazon uses is Officina Sans Bold. The logo has a modified version of the Officina Sans Bold.

Interestingly, other fonts used on Amazon are designed with similar considerations in mind. Fonts such as Amazon Ember and Bookerly are designed to provide clear readability on all screens, from large to tiny mobile screens. They maintain legibility even at small sizes, reducing eye strain and enhancing the reading experience for users.

What is the easiest way to install this font on my device?

There’s no reason to be worried. Please follow our directions.

You may also find out more about typography and how it is classified from here.

Please do not hesitate to contact me if you have any questions. Thank you very much!

About the author

Ayaan Farabi

I am a typography specialist based in South Tangerang, Indonesia. I provide knowledge on typefaces and encourage others to succeed in the field of type design. As a design consultant, I worked on several fronts.

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