What Font Does Cash App Use?
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CashMarket Font & Agrandir Wide Font
The font used in the Cash App logo is a custom font called CashMarket, which was created in-house by the Cash App team. The promotional content for Cash App uses a font called Agrandir Wide by Pangram Pangram Foundry.
Alex Slobzheninov designed Agrandir Wide. It is a wide, geometric sans-serif typeface with a distinct European flavor. Its charm lies in its clean, simple lines and generous, open letterforms, which make it highly legible.
Cash App chose Agrandir Wide for its app and ads. This choice speaks volumes about the brand. It’s a font that exudes a sense of solidity and excellence. It’s perfect for a financial app that wants to instill confidence in its users. The ‘Wide’ version specifically offers a hearty stance, ideal for headlines and shorter texts that need impact.
Agrandir Wide is synonymous with Cash App. But, sometimes a brand needs to stand out with a different yet similar font. Here are a few options:
The Cash App logo uses the ‘CashMarket’ typeface, which is custom-made and not commercially available at the time of writing. However, we can unravel the features of the CashMarket font to understand what makes it tick.
From a designer’s view, CashMarket’s typeface is an interesting mix. It combines modern, bespoke, and adaptable elements. It features geometric precision without sacrificing a sense of warmth and individuality. This balance is crucial for a FinTech brand like Cash App. It needs to seem both high-tech and friendly.
Brands love Cash App’s font but can’t access the custom CashMarket typeface. Here are some commercial options that could work as well.
There’s no reason to be worried. Please follow our directions.
You may also find out more about typography and how it is classified from here.
Please do not hesitate to contact me if you have any questions. Thank you very much!
I am a typography specialist based in South Tangerang, Indonesia. I provide knowledge on typefaces and encourage others to succeed in the field of type design. As a design consultant, I worked on several fronts.
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